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Mailing address:
Death Care Publicist
Mayra Ruiz-McPherson
411 Jefferson Avenue
Charles Town, West Virginia
25414

Email:
mayra@deathcarepublicist.com

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my screen name for
AOL, MSN and Yahoo! is
mayramcpherson

Phone:
703.798.2619

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Why not visit me
@ ruizmcpherson.com!

digital marketing and PR 2.0 consultant Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, founder of Ruiz McPherson Communications, is a digital marketing consultant with more than 16 years of e-marketing, web publishing and PR expertise who provides marketing, PR and social media leadership and services to various clients and industries.

An avid blogger, she writes for numerous e-marketing and small business blogs, authors articles for various publications, and speaks on topics pertaining to maximizing opportunties, reach and awareness via PR and social media initiatives.

Her experience includes serving as assistant director of marketing for the University of Maryland's Professional Studies Division, director of web communications for ATM/debit network STAR and director of marketing for a legal technology firm and a health care faclity in the Washington, D.C. metro area. Ruiz-McPherson was also communications activities manager for the ICCFA from October 2007 to May 2008.

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about the death care publicist mayra ruiz-mcpherson

Professional Overview

Mayra Ruiz-McPherson is a digital marketing consultant and social business strategist. As the Death Care Publicist, she works with funeral homes and cemeteries seeking entry into the online marketing, web 2.0 and social media arena. Her stint as Communications Activities Manager at the International Cemetery, Cremation and Funeral Association (ICCFA) gave her unique insight and direct access to senior managers, owners and proprietors of death care operations as well as industry suppliers. In this role, Mayra led numerous email marketing, e-newsletter and other online initiatives on behalf of the association and its members. She also worked alongside the editor of ICCFA Magazine, assisting with creative direction, member advertising and article development.

Mayra Ruiz-McPherson is a digital marketing consultant and social media strategist. As the Death Care Publicist, she works with funeral homes and cemeteries seeking entry into the online marketing, web 2.0 and social media arena.

Today

Today, Mayra blogs about the impact of digital marketing, PR 2.0 and social media have had on death care service providers. She also continues to author articles for ICCFA Magazine. Her growing reputation as a fresh marketing voice in the industry caught the attention of Kates-Boylston publications who published some of her work in their January 2009 handbook entitled The Funeral Director’s Economic Survival Guide for Cutting Costs & Boosting Revenue. Moreover, Mayra is in the process re-launching her email newsletter, Death Gets Digital, an e-mail communication highlighting digital and technology trends in death care. Stay tuned!

Prior to working in death care field

Prior to her work in the death care and funeral services industry, Mayra spent over 12 years working in senior marketing roles for companies and organizations of all sizes and industries. She possesses over 15 years of diverse marketing, communications, PR, brand management and creative direction experience and brings a seasoned eye, original perspective and a unique approach toward any marketing challenge.

Need to know more about Mayra?

You can always learn more about Mayra by visiting her digital marketing practice web site at www.ruizmcpherson.com and her social business and e-marketing blog, The Better Social Business Blog @ www.ruizmcpherson.com/blog.