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Mayra Ruiz-McPherson
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digital marketing and PR 2.0 consultant Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, founder of Ruiz McPherson Communications, is a digital marketing consultant with more than 16 years of e-marketing, web publishing and PR expertise who provides marketing, PR and social media leadership and services to various clients and industries.

An avid blogger, she writes for numerous e-marketing and small business blogs, authors articles for various publications, and speaks on topics pertaining to maximizing opportunties, reach and awareness via PR and social media initiatives.

Her experience includes serving as assistant director of marketing for the University of Maryland's Professional Studies Division, director of web communications for ATM/debit network STAR and director of marketing for a legal technology firm and a health care faclity in the Washington, D.C. metro area. Ruiz-McPherson was also communications activities manager for the ICCFA from October 2007 to May 2008.

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Wednesday
Jul012009

nscaa presentation recap: digital marketing for cemeteries (part 1 of 2)

so how did it go?

I've been getting this question a lot from friends and colleagues lately about my presentation @ the North & South Carolina Cemetery Associations Joint Annual Convention (NSCAA) which you can see below. I want to share that the folks at NSCAA were warm and friendly. It was a small yet intimate group of industry professionals who sought networking and educational opportunities along with beach-time and sunshine :)

the presentation

This was the presentation I gave. You'll note there are various relevant, timely examples of real-world usage of social networks and web 2.0 tools for the purposes of death care communications and outreach.

 

event videos and photos

The lighting wasn't so great but I managed to take various video clips and photos of folks who attended the NSCAA event.

my thoughts ... and what i learned

I have been a bit occupied with project work and launching this new blog and web site so I haven't had much time to share what *I* personally discovered while attending NSCAA. Clearly, I was retained to educate and enlighten the audience about all things digital marketing for cemeteries ... but I, too, also learned much as well about the climate of digital marketing in the industry. I have specific thoughts about this but you'll have to wait for them ... I will post them soon, I promise via a Part 2 blog post.

huge thanks to Andrew "Rusty" Tysor

I want to personally thank NCAA Executive VP Andrew "Rusty" Tysor for finding me online, for reading my writings in ICCFA Magazine and for being innovative and progressive in bringing down someone who could share digital marketing insight and information with NCAA members. Mostly, I just want to thank him for being an all around good guy ... gracious, kind and a terrific host. Thanks, Rusty!!!

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