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Mayra Ruiz-McPherson
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digital marketing and PR 2.0 consultant Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, founder of Ruiz McPherson Communications, is a digital marketing consultant with more than 16 years of e-marketing, web publishing and PR expertise who provides marketing, PR and social media leadership and services to various clients and industries.

An avid blogger, she writes for numerous e-marketing and small business blogs, authors articles for various publications, and speaks on topics pertaining to maximizing opportunties, reach and awareness via PR and social media initiatives.

Her experience includes serving as assistant director of marketing for the University of Maryland's Professional Studies Division, director of web communications for ATM/debit network STAR and director of marketing for a legal technology firm and a health care faclity in the Washington, D.C. metro area. Ruiz-McPherson was also communications activities manager for the ICCFA from October 2007 to May 2008.

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Thursday
Jul162009

the internet and death ... they go hand in hand as of late

As shared in an earlier post, the Michael Jackson memorial and passing really put a worldwide spotlight on how people are actively using the Internet to share their grief, express their sorrow and memorialize this international entertainer.

The thing is this ... regular, non-celebrity type of people were and already have been using the Internet to share their loss or their experiences at memorials, burials and wakes well before MJ's passing. Yet with MJs death, it seems like attention to and awareness of "Internet mourning" and web memorializations have been thrust forward unlike ever before.

Given the extensive media coverage of MJ's passing, folks in the death care services arena who were previously unaware of how people would, could and do use the Internet to assemble gatherings, tributes and online memorials are now hopefully much more aware and enlightened on the subject.

And for those folks who were already aware of these kinds of web-related funeral activities online, perhaps then a better understanding of how people are using the Internet much more today to reach out, share and express their sentiments may have been developed.

For MJ's memorial, absolutely every form of online communication has been used including blogs, online photo galleries, Facebook, videos on YouTube, tweets on Twitter and much, much more.

Hopefully, funeral service providers and death care professionals were *watching* this phenomenon closely. I hope it was a wake up call to those who have not considered (or deny) how the Internet is and continues to change death.

Various timely examples, thoughts and commentary on this topic are forthcoming.

Reader Comments (1)

I would like to propose not to hold off until you get enough amount of cash to buy all you need! You should just get the personal loans or just small business loan and feel yourself free

March 11, 2010 | Unregistered CommenterLINDSEYLindsey30

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