Mayra Ruiz-McPherson, founder of Ruiz McPherson Communications, is a digital marketing consultant with more than 16 years of e-marketing, web publishing and PR expertise who provides marketing, PR and social media leadership and services to various clients and industries.

An avid blogger, she writes for numerous e-marketing and small business blogs, authors articles for various publications, and speaks on topics pertaining to maximizing opportunties, reach and awareness via PR and social media initiatives.

Her experience includes serving as assistant director of marketing for the University of Maryland's Professional Studies Division, director of web communications for ATM/debit network STAR and director of marketing for a legal technology firm and a health care faclity in the Washington, D.C. metro area. Ruiz-McPherson was also communications activities manager for the ICCFA from October 2007 to May 2008.