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Death Care Publicist
Mayra Ruiz-McPherson
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25414

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digital marketing and PR 2.0 consultant Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, founder of Ruiz McPherson Communications, is a digital marketing consultant with more than 16 years of e-marketing, web publishing and PR expertise who provides marketing, PR and social media leadership and services to various clients and industries.

An avid blogger, she writes for numerous e-marketing and small business blogs, authors articles for various publications, and speaks on topics pertaining to maximizing opportunties, reach and awareness via PR and social media initiatives.

Her experience includes serving as assistant director of marketing for the University of Maryland's Professional Studies Division, director of web communications for ATM/debit network STAR and director of marketing for a legal technology firm and a health care faclity in the Washington, D.C. metro area. Ruiz-McPherson was also communications activities manager for the ICCFA from October 2007 to May 2008.

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Nov032008

Death Care Publicist authors Email Marketing article for ICCFA's November 2008 edition

DateMonday, November 3, 2008 at 02:23PM

Email marketing for funeral homes and cemeteries



Mayra Ruiz-McPherson, Death Care Publicist and marketing expert, authors e-mail marketing article for ICCFA Magazine

[ November 3, 2008 ] Charles Town, West Virginia -- Mayra Ruiz-McPherson, a marketing and publicity strategist also known as the Death Care Publicist, authored a marketing and technolgy article for ICCFA's November 2008 magazine edition. Entitled "Targeting your emails so that recipients will open and read them," Ruiz-McPherson provides practical information regarding the importance of an email marketing strategy for pre-need services. The article provides additional insight into email marketing target segmentation and can be found on pages 24-26.

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