Death Care Publicist Mayra Ruiz-McPherson contributes marketing wisdom to Homesteaders Life Sponsors Handbook that Helps Cut Costs, Boost Revenue

[ January 8, 2009 ] WALL TOWNSHIP, N.J. — If you are a death care professional worried about your bottom line in this worsening economy, then it’s time to pick up a copy of The Funeral Director’s Economic Survival Guide: A Comprehensive Handbook on How to Cut Costs and Boost Revenue.

Homesteaders Life Company, a leading provider of funeral insurance funding and support, is proud to be the exclusive sponsor of the book, published by Kates-Boylston Publications. “The Funeral Director’s Economic Survival Guide is an important and timeless resource for every funeral home owner, manager and associate,” said Dean Lambert, vice president of marketing for Homesteaders. “We are proud to share a leadership role with Kates-Boylston Publications in providing solutions and resources to help you grow in service to the families of your community.”

The guide’s 16 chapters contain many informative and resourceful topics including:

• How to cut costs during an economic crisis;


• Tips on buying and selling in a tough market;


• How taxation might change in the months ahead;


• How to make the most out of preneed;


• Marketing tips from an array of experts;


• And much more!

Thomas A. Parmalee, executive editor of Kates-Boylston Publications, believes that the information contained in the Survival Guide is highly targeted towards funeral homes and other death care operations . “In these tough economic times, it’s imperative that funeral service professionals run their businesses as efficiently as possible because that’s what their competitors are doing,” Parmalee said. “The Funeral Director’s Economic Survival Guide shows how firms can boost revenue in tough times while continuing to provide great service to families.”

Death Care Publicist Mayra Ruiz-McPherson, a marketing strategist and publicity expert, was selected by Kates-Boylston Publications to author the book’s fourth chapter, entitled How to Allocate Marketing Dollars in a Tough Economy. “I was so pleased to have been included in this Survival Guide for funeral directors,” states Ruiz-McPherson. “It was an incredible opportunity to share marketing insight regarding trends, ideas and tips with a vast, niche audience.” Ruiz-McPherson adds, “Any funeral home seeking fresh ideas and perspective in the marketing arena will truly benefit from the wisdom I’ve shared in this guide.”

The book is available for $75 by visiting www.katesboylston.com or by calling 800-500-4585. The guide is also being offered for free to anyone who takes out at least a one-year subscription to Funeral Service Insider, which doles out business tips and the latest news to funeral service professionals every week.  Anyone interested in the special offer should e-mail tparmalee@katesboylston.com.

References

About Homesteaders Life Company

A century old insurer founded 1906 in Des Moines, Iowa, Homesteaders Life Company is focused solely on funeral insurance funding and support. It is associated with more than 3,000 funeral homes and 8,000 licensed agents across the United States.

About Kates-Boylston Publications

Kates-Boylston Publications, based in Wall, N.J., is the publisher of American Funeral Director and American Cemetery magazines. The company also publishes American Blue Book of Funeral Service, a shipping directory; Funerals of the Famous, Funeral Service Insider and other publications that serve the funeral service industry. Visit www.katesboylston.com to learn more.

About the Death Care Publicist

Mayra Ruiz-McPherson, marketing strategist and publicity expert, brands herself as the Death Care Publicist assisting funeral homes, cemeteries and crematories with innovative brand, marketing, PR and communications solutions. For more information, please visit www.mayraruiz.com/deathcare or view the press release detailing Ruiz-McPherson’s rise as the Death Care Publicist here.