New site aims to better serve funeral homes and death care service providers with relevant, timely and practical digital marketing information

[ Charles Town, West Virginia ] July 6, 2009 — Death Care Publicist and digital marketing professional Mayra Ruiz-McPherson launches a new and improved web presence to share very specific content, news and seasoned insight with funeral service professionals and death care service providers seeking to improve their competitive market position through digital marketing efforts online.

"I began blogging about death care marketing a year ago," says Ruiz-McPherson, who has since made some significant headway getting the word out about various digital marketing tools and best-practice approaches for funeral service-related establishments in the last eleven months. "It all started with one small blog post back in August of last year. Months later, here I am with a new and improved blog, a complete web site in tow and a loyal following of readers and blog subscribers interested in my writings and thought leadership. I wouldn't be doing this at all if there wasn't a genuine interest and a need-to-know-more attitude about the subject. The response I get time and again is that the information I am sharing is invaluable."

In addition to revamping the blog's web presence and creating more content areas, Ruiz-McPherson also sought the opportunity to inform death care industry professionals responsible for pre-need and at-need marketing that her marketing and PR practice is a sound choice for sales counselors, funeral directors, owners and operators seeking to retain knowledgeable, talented marketing services. "I'm not a full blown agency," says Ruiz-McPherson. "I work independently on some projects; for other more substantial projects I collaborate with a team of marketing and PR professionals who work under my close direction."

Ruiz-McPherson believes her improved positioning in the death care marketing arena is a positive. "For so long, I recognized there are countless of marketing and PR pros out there but not many have the specific, industry-insider knowledge of funeral and death care marketing. And of those that do, the choices are quite limited." She adds, "If McDonald's or Target wanted to hire a marketing or PR agency, their phones would be ringing off the hook with PR agencies aggressively competing for that piece of business. But if you are a small funeral home or the owner of a handful of cemeteries, who do you call for talented, seasoned and industry-specific marketing support, guidance and assistance? I'd like to think that this new blog and web site will help to spread the word that my marketing and PR services are worth learning more about."

About the Death Care Publicist

Mayra Ruiz-McPherson, marketing strategist and publicity expert, brands herself as the Death Care Publicist assisting funeral homes, cemeteries and crematories with innovative brand, marketing, PR and communications solutions. For more information, please visit www.mayraruiz.com/deathcare, view the press release detailing Ruiz-McPherson’s rise as the Death Care Publicist here or download her bio from the web.