digital marketing email newsletter for funeral service providers and death care professionals
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Death Care Publicist
Mayra Ruiz-McPherson
411 Jefferson Avenue
Charles Town, West Virginia
25414

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mayra@deathcarepublicist.com

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digital marketing and PR 2.0 consultant Mayra Ruiz-McPherson

Mayra Ruiz-McPherson, founder of Ruiz McPherson Communications, is a digital marketing consultant with more than 16 years of e-marketing, web publishing and PR expertise who provides marketing, PR and social media leadership and services to various clients and industries.

An avid blogger, she writes for numerous e-marketing and small business blogs, authors articles for various publications, and speaks on topics pertaining to maximizing opportunties, reach and awareness via PR and social media initiatives.

Her experience includes serving as assistant director of marketing for the University of Maryland's Professional Studies Division, director of web communications for ATM/debit network STAR and director of marketing for a legal technology firm and a health care faclity in the Washington, D.C. metro area. Ruiz-McPherson was also communications activities manager for the ICCFA from October 2007 to May 2008.

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Main | New Death Care Publicist blog and web site launched »
Sunday
Jul052009

Death Care Publicist Mayra Ruiz-McPherson debuts "Death Gets Digital" e-mail newsletter

e-newsletter first of its kind; exclusively tailors valuable internet marketing insight for funeral service providers

[ Charles Town, West Virginia ] July 6, 2009 — Newly launched Death Gets Digital e-mail newsletter was created by Death Care Publicist Mayra Ruiz-McPherson who seeks to meet the growing demand for knowledge, information and guidance in the realm of digital marketing catering to funeral service providers and the death care industry as a whole.The new e-communication, which will be released twice a month, will include content and news briefs covering marketing, PR and web 2.0 technology for use by funeral service providers seeking to maximize their marketing efforts on the Internet.

"This e-mail newsletter has been a long time coming," says Ruiz-McPherson. "The idea of it had been living in my brain for almost two years. To see the e-newsletter finally come to life and for it to have an interested audience is beyond thrilling." The notion of creating this kind of e-communication with digital marketing content tailored for the death care industry was something Ruiz-McPherson felt was long overdue. "There are countless of web sites, blogs and e-zines with limitless information about digital marketing and online outreach," says Ruiz-McPherson. "The problem is, however, that no one was really taking the information and translating it so that it could apply to death care in practical, easy-to-follow and relevant ways."

According to Ruiz-McPherson, each edition of Death Gets Digital will be distributed via e-mail. Links to "more information" or "read the complete article" will connect readers and subscribers to specific blog posts, web sites or other downloadable items for further reference. Additionally, information included in each edition will include or reference Ruiz-McPherson's own insight and personal experience within a given topic as appropriate.

To subscribe to Death Gets Digital, click here and select the "death care marketing & PR" option.

For advertising opportunities, please click here.