Press

Death Care Publicist Mayra Ruiz-McPherson debuts "Death Gets Digital" e-mail newsletter

2009-07-05T18:42:41Z

e-newsletter first of its kind; exclusively tailors valuable internet marketing insight for funeral service providers

[ Charles Town, West Virginia ] July 6, 2009 — Newly launched Death Gets Digital e-mail newsletter was created by Death Care Publicist Mayra Ruiz-McPherson who seeks to meet the growing demand for knowledge, information and guidance in the realm of digital marketing catering to funeral service providers and the death care industry as a whole.The new e-communication, which will be released twice a month, will include content and news briefs covering marketing, PR and web 2.0 technology for use by funeral service providers seeking to maximize their marketing efforts on the Internet.

New Death Care Publicist blog and web site launched

2009-07-04T19:01:28Z

New site aims to better serve funeral homes and death care service providers with relevant, timely and practical digital marketing information

[ Charles Town, West Virginia ] July 6, 2009 — Death Care Publicist and digital marketing professional Mayra Ruiz-McPherson launches a new and improved web presence to share very specific content, news and seasoned insight with funeral service professionals and death care service providers seeking to improve their competitive market position through digital marketing efforts online.

Death Care Publicist to Keynote at North and South Carolina Cemetery Association’s Joint Annual Meeting in June 2009

2009-05-20T12:18:13Z

Mayra Ruiz-McPherson to present on digital, interactive marketing trends, tools and approaches for cemeteries and funeral service providers

[ Charles Town, West Virginia ] May 18, 2009 — Digital marketing professional and online PR expert Mayra Ruiz-McPherson, also known as The Death Care Publicist, will keynote this year’s North and South Carolina Cemetery Association’s Joint Annual Meeting being held in Myrtle Beach, South Carolina on Monday, June 9, 2009. Ruiz-McPherson will lead a comprehensive, 90-minute presentation covering the rapidly-changing world of digital marketing, online PR and social media marketing for cemeteries and funeral service providers.

“Survival Guide” Helps Funeral Directors Navigate Economy; Death Care Publicist authors guide's Chapter 4

2009-01-11T05:19:43Z

Death Care Publicist Mayra Ruiz-McPherson contributes marketing wisdom to Homesteaders Life Sponsors Handbook that Helps Cut Costs, Boost Revenue

[ January 8, 2009 ] WALL TOWNSHIP, N.J. — If you are a death care professional worried about your bottom line in this worsening economy, then it’s time to pick up a copy of The Funeral Director’s Economic Survival Guide: A Comprehensive Handbook on How to Cut Costs and Boost Revenue.

Homesteaders Life Company, a leading provider of funeral insurance funding and support, is proud to be the exclusive sponsor of the book, published by Kates-Boylston Publications. “The Funeral Director’s Economic Survival Guide is an important and timeless resource for every funeral home owner, manager and associate,” said Dean Lambert, vice president of marketing for Homesteaders. “We are proud to share a leadership role with Kates-Boylston Publications in providing solutions and resources to help you grow in service to the families of your community.”

death care publicist launches facebook page to connect with death care marketers, industry professionals

2008-11-11T20:19:28Z

Newly launched social network page for death care professionals

[ November 11, 2008 ] Charles Town, West Virginia — Mayra Ruiz-McPherson, a marketing and publicity strategist also known as the Death Care Publicist, recently launched a new Death Care Publicist page on the popular social networking site Facebook. The page is meant to provide funeral directors, cemeterians, pre-need sales counselors and those who market death care services to share ideas, resources and support one another.

"The goal is to create an online location where folks who need marketing assistance or ideas in the pre-need arena can come together to network and help each other out," says Ruiz-McPherson. "I realize it may be slow going at first because the nature of the industry is slow to adapt to many of the latest web technologies," she adds. "But if you encourage folks often enough and reinforce the benefits of coming together as a community, they'll get it soon enough."

To connect with the Death Care Publicist on FaceBook, click here.

Death Care Publicist authors Email Marketing article for ICCFA's November 2008 edition

2008-11-03T19:23:00Z

Email marketing for funeral homes and cemeteries

[ November 3, 2008 ] Charles Town, West Virginia -- Mayra Ruiz-McPherson, a marketing and publicity strategist also known as the Death Care Publicist, authored a marketing and technolgy article for ICCFA's November 2008 magazine edition. Entitled "Targeting your emails so that recipients will open and read them," Ruiz-McPherson provides practical information regarding the importance of an email marketing strategy for pre-need services. The article provides additional insight into email marketing target segmentation and can be found on pages 24-26.

The Rise of the Death Care Publicist

2008-05-22T04:00:00Z

New Thought Leadership Blog Aims to Aid Funeral Homes and Cemeteries with Marketing and Publicity

[ May 22, 2008 ] Sterling, Virginia — Marketing expert Mayra Ruiz-McPherson launches new Death Care Publicist blog in an effort to assist death care operations, such as funeral homes, cemeteries and crematories, with marketing and promoting their pre-need and at-need services to families.

"I was inspired to become the *Death Care Publicist* because this industry is in need of real-value marketing and public relations services," says Ruiz-McPherson, who performed some marketing work as Communications Activities Manager at the International Cemetery, Cremation and Funeral Association (ICCFA). "Having met and corresponded with various funeral home operators and owners around the country, it became immediately evident that this industry segment has limited access to marketing professionals with the ability to market and promote their unique service offerings."