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Here's how to find me

Mailing address:
Death Care Publicist
Mayra Ruiz-McPherson
32 Dunlap Drive
Charles Town, West Virginia
25414

Email:
mayra@deathcarepublicist.com

Instant message:
my screen name for
AOL, MSN and Yahoo! is
mayramcpherson

Phone:
304.707.5919

Need more info?
Why not visit me
@ mayraruiz.com!

marketing and PR services for funeral service providers, cemeteries and death care suppliers

Want to maximize your marketing efforts on or offline? Don't want to work with a big agency? Need to place your death care service's marketing, advertising and PR in knowledgeable, seasoned hands?

If you've answered yes to any of these questions ... then you've come to the right place. Marketing, creative and publicity services available to death care service provides and suppliers include:

traditional marketing

Despite the rapidly growing digital marketing arena, traditional marketing -- such as direct mailings or print advertisements -- is still given great prominence by most funeral homes, cemeteries and death care service provider seeking to promote products and pre-need services.

Traditional marketing services available for funeral service providers include...

  • Direct mailings (postcards, letters, promotional items)
  • Print advertisements for publications, newspapers, journals
  • Signage (outdoor or indoor)
  • Marketing and sales collateral (brochures, sales sheets)
  • Print newsletters
  • Sales presentations
  • Tradeshow booth materials
  • Graphic design (identity, logos, business stationary)

digital marketing

Progressive, innovative death care service providers know that the internet *must* be (or become) an instrumental component of their marketing strategy and efforts.

Digital marketing services available for funeral service providers include...

  • Web publishing, development and design
  • Blog development, publishing and design
  • Search engine marketing (organic only; not paid or sponsored SEO)
  • Social media marketing and outreach
  • Email marketing (design, development, distribution)
  • Flash (interactive animation) design, development
  • Podcasting
  • Online video services
  • Online banner design

publicity & outreach

Story telling for media outreach and media attention is a marketing art form requiring the right combination of relevance, high-quality messaging and pitching. To do it right you'll need someone who knows how to create interest and intrigue by highlighting just the right news items that will get you noticed.

If you have a story to tell but don't know how to get your message to the media ... or perhaps you are not even aware you have stories to tell and need someone to help you find the right story angle or "spin" the media would find of interest, then the Death Care Publicist can help ... and here's how:

  • Press release development and distribution
  • Developing targeted media lists
  • Blogger, journalist and publication outreach
  • Pitching against industry editorial calendars
  • Gaining local, regional or national media attention
  • Publicity stunts to generate buzz
  • Generating publicity for your special events

consultation, strategic development, customized training

If your death care service needs coaching, training or someone to develop a strategic marketing plan, the Death Care Publicist can help. With more than 15 years of providing quality, personalized and customized consulting solutions, the Death Care Publicist can cater marketing plans and viable, practical and cost-effective solutions for funeral homes, cemeteries and industry suppliers willing to embrace "out of the box" thinking, new ideas and internet-based technology solutions to facilitate marketing operations.

contact the death care publicist today!

If any of the information shared on this page sounds like YOU or your death care establishment, then you need the Death Care Publicist!

View various creative, marketing and work samples on the Portfolio page